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Marketing Trends By Tomer Feingold

For a growing and successful business it is important to stay on top of leading marketing trends. Here is my list of trends that I believe will become a dominant feature in internet marketing field. Some of these features are not new but there is a huge change in their understanding and importance.

1)      Mobile Marketing Strategies

Mobile phones became a huge part of our lives; we use them indoors and outdoors, all day round. Which means – huge opportunities for smart business owners. Mobile marketing platforms will definitely increase and businesses will direct bigger portions of their marketing budget to mobile users. It requires mobile site optimization for a better user experience. Mobile apps are another big opportunity. In the near future most of the commercial organizations will have their own app.

 

2)      Content and Media

Video content will become the most effective marketing tool. In a mobile oriented world people do not wish read in depth articles or follow long and boring product descriptions. They want it to be quick, fun and informative. Businesses will put a bigger emphasis on original video content and make it viral.

3)      Website Content Optimization

Though not new, this idea became highly important with current Google rankings. The right content will not only rank you higher in search engines, but will also increase your sales or brand awareness. Finding the right message for your site will become a crucial element of online marketing.