קידום אתרים
- 06-05-2015
- מאת farieldorm
Marketing Trends By Tomer Feingold
For a growing and successful business it is important
to stay on top of leading marketing trends. Here is my list of trends that I believe
will become a dominant feature in internet marketing field. Some of these features
are not new but there is a huge change in their understanding and importance.
1)
Mobile Marketing Strategies
Mobile phones became a huge part of our lives;
we use them indoors and outdoors, all day round. Which means – huge opportunities
for smart business owners. Mobile marketing platforms will definitely increase
and businesses will direct bigger portions of their marketing budget to mobile
users. It requires mobile site optimization for a better user experience. Mobile
apps are another big opportunity. In the near future most of the commercial
organizations will have their own app.
2)
Content and Media
Video
content will become the most effective marketing tool. In a mobile oriented
world people do not wish read in depth articles or follow long and boring product
descriptions. They want it to be quick, fun and informative. Businesses will put
a bigger emphasis on original video content and make it viral.
3)
Website Content Optimization
Though not new, this idea became highly important
with current Google rankings. The right content will not only rank you higher
in search engines, but will also increase your sales or brand awareness. Finding
the right message for your site will become a crucial element of online
marketing.