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Internet plays a major part in modern marketing strategies. Many potential customers use their mobile devices to read news, interact with friends, watch movies and so on. Therefore traditional methods are not efficient enough to reach these people. The best solution for business development would be investing in online marketing. Many leading researches in the field, such as Tomer Feingold, have summarized the basic steps needed to launch your own campaign.

Your website is your company's online business card that helps customers to get a first impression of what you have to offer.  An optimized website has to be organized, clear, and easy to navigate and to make an online order or purchase. Contact details and information should be also available and presented on every page. The checkout process should be well planned, simple to understand and to complete.

About us info is important as well, since people want to learn about you and what you do before making a decision.

Organic promotion in search engines puts a heavy accent on website content. If you wish to promote your site organically you should prepare for a longer process and hard work. There are a few rules to successful content optimization:

-       Creativity – Google ranks creative and unique content higher, because it has more value to potential users. Using copied texts will damage you promotional efforts.

-       Quantity – Google gives a higher rank to sites that offer large content base with articles, photos and videos. The more unique content you have, the more helpful it is to users.

-       Keywords – your articles should contain and correlate with keywords you wish to promote. Users search for certain terms and word combinations, and if your site offers quality information it will help your rankings.

Use tools such as Web Master Tools to analyze your site and optimize it according to the findings. It's important to pay attention to the site structure and fine tune your content. Carefully planned promotion strategy will have grate impact on the site rankings in search engines.

Social media is a well-developed platform that can promote brand awareness and bring you more clients. Don’t expect to make many sales on Facebook, but it can be useful to introduce new products or services to the world and make people remember you. Engage your followers with interesting, unique and creative topics that will bring likes and shares. Link your site to your social media profile and allow users visit you there.

High portion of searches is being done via mobile devices. Therefore, mobile usability is crucial for success. Make sure your site is accessible by mobile phones and that the display is clear and the navigation is easy. Specially the navigation during checkout process. The content and media should be optimized for mobile display as well.