קידום אתרים
- 10-04-2016
- מאת farieldorm
Tomer Feingold – Internet Marketing Guide 101
Internet
plays a major part in modern marketing strategies. Many potential customers use
their mobile devices to read news, interact with friends, watch movies and so
on. Therefore traditional methods are not efficient enough to reach these
people. The best solution for business development would be investing in online
marketing. Many leading researches in the field, such as Tomer Feingold, have summarized
the basic steps needed to launch your own campaign.
Your website is your company's
online business card that helps customers to get a first impression of what you
have to offer. An optimized website has
to be organized, clear, and easy to navigate and to make an online order or
purchase. Contact details and information should be also available and presented
on every page. The checkout process should be well planned, simple to
understand and to complete.
About us info is important as well, since people want to learn about you and what you do before making a decision.
Organic promotion in search
engines puts a heavy accent on website content. If you wish to promote your
site organically you should prepare for a longer process and hard work. There
are a few rules to successful content optimization:
-
Creativity – Google
ranks creative and unique content higher, because it has more value to
potential users. Using copied texts will damage you promotional efforts.
-
Quantity – Google gives
a higher rank to sites that offer large content base with articles, photos and
videos. The more unique content you have, the more helpful it is to users.
- Keywords – your articles should contain and correlate with keywords you wish to promote. Users search for certain terms and word combinations, and if your site offers quality information it will help your rankings.
Use tools such as Web Master
Tools to analyze your site and optimize it according to the findings. It's
important to pay attention to the site structure and fine tune your content.
Carefully planned promotion strategy will have grate impact on the site
rankings in search engines.
Social
media is a well-developed platform that can promote brand awareness and bring
you more clients. Don’t expect to make many sales on Facebook, but it can be
useful to introduce new products or services to the world and make people
remember you. Engage your followers with interesting, unique and creative topics
that will bring likes and shares. Link your site to your social media profile
and allow users visit you there.
High portion of searches is
being done via mobile devices. Therefore, mobile usability is crucial for
success. Make sure your site is accessible by mobile phones and that the
display is clear and the navigation is easy. Specially the navigation during
checkout process. The content and media should be optimized for mobile display
as well.